What is Freelance Digital Marketing?

Digital marketing is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get noticed, get leads, and then turn those leads into returning customers. While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. Now, as a freelancer in digital marketing, this means utilizing these digital tactics and channels to connect with customers where they spend much of their time—online.

Freelance digital marketing involves managing different aspects of a company’s online marketing strategy as an independent contractor. This could include conducting market research, determining a brand’s positioning, managing and implementing marketing strategies, and performing advertising campaigns.

A freelancer can be seen as a contractor within the digital marketing industry, offering their skills to businesses and companies in need of their services. By being independent, freelance marketers will often specialize in a single area of digital marketing, further solidifying their expertise in that field. These areas could be anything from email marketing campaigns right through to website design and brand management.

A freelance digital marketer is someone who works independently to assist with any number of tasks related to online marketing. They aren’t hired full-time by a company and usually work on a variety of projects for different clients. Freelance digital marketers use strategies like SEO, email marketing, content marketing, social media marketing, pay-per-click advertising, and even web design to create a comprehensive marketing strategy for their clients.

They might work alone or team up with other freelancers to bring a marketing campaign together. Some freelancers even have a vast enough skill-set to handle the entire marketing project by themselves. However, it’s more common for freelancers to specialize in one or two areas, and collaborate when projects require more than their expertise.

Within the digital marketing landscape, you will find a lot of digital marketing agency USA , many of which started off as freelancers. These agencies understand the value of digital marketing and have crafted their team to cover all areas within the digital marketing sphere.

Freelance digital marketing can be very lucrative if done correctly, earning an average hourly wage that is higher than most traditional marketing roles. However, freelancing also comes with a high level of responsibility as the individual is now responsible for their own income, insurance, and completing their own taxes. Therefore, it’s not for everyone, and it requires a level of independence and entrepreneurship to be successful.

Freelance digital marketing is an ever-evolving field, with businesses constantly on the lookout for professionals who are capable and innovative. Therefore, it is crucial for freelancers to continue updating their skills and staying current with industry changes and advancements.

While this definition of freelance digital marketing outlines the general role and responsibilities, each freelancer’s day-to-day tasks can vary significantly. Some prefer the strategic side of things, like paid advertising campaigns and SEO audits, while others might be content-creation superstars, creating visually stunning websites and writing engaging, keyword-rich content. There are endless opportunities in the field, and the beauty of freelance digital marketing is the ability to tailor one’s career to individual interests and strengths.